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Association of the British Pharmaceutical Industry launches #ValuingVaccines campaign

Section: The ALLIANCEType: News Item Date Published: 11th November 2020

Learn about how you can spread positive messaging and accurate facts about the effectiveness and value of vaccines.

The Association of the British Pharmaceutical Industry (ABPI) has launched a month-long campaign to highlight the vital role vaccines play in improving public health and saving lives.

COVID-19 has firmly pushed the role that pharmaceutical companies and their partners play in researching and developing new treatments and vaccines into the public eye. We want to show how we work together to tackle disease, in Scotland, the rest of the UK and globally.

The industry body is calling on all third sector organisations to show how vaccinations developed by the pharmaceutical industry have changed our lives – and why #ValuingVaccines is important for all of us.

Member of the Joint COVID and Flu Vaccination Committee,  ALLIANCE Director, Irene Oldfather said:

“Vaccination is a crucial cornerstone in keeping our communities healthy. Vaccination has saved more lives and prevented more serious diseases than any other advance in recent medical history. It has also enabled the economy to thrive and reduced the burden on the NHS. Year after year Scotland has delivered the flu vaccine and has seen the value of it. I encourage all individuals and organisations to support this vaccine campaign.”

To find out more about this campaign and access materials specific to Scotland, please visit the campaign website (this link will take you away from our website). 

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