News

‘Good Care Starts with a Conversation’ campaign launched

Section: In the CommunityPolicy into PracticeType: News Item Date Published: 6th August 2018

The Royal Pharmaceutical Society (RPS) in Scotland has launched a new campaign encouraging caring conversations with pharmacists.

The Royal Pharmaceutical Society (RPS) in Scotland has just launched its campaign ‘Good care starts with a conversation’ (this link will take you away from our website), highlighting the crucial role pharmacists play in ensuring people get the most out of their medicines.

The campaign urges the public to #talktopharmacy (this link will take you away from our website) if they have any questions about their medicines.

“There is a clear need for these conversations to take place”, said Alex MacKinnon, Director at RPS in Scotland. “20% of adults take more than 5 medicines and for people over 70 this rises to 59%. In addition, up to half of all medicines prescribed are not taken as intended.”

“Our campaign urges people to talk to pharmacy because the good care we all want to see across our NHS, starts with a conversation.”

The RPS in Scotland urges all pharmacists to join them in raising awareness about the positive impact of day-to-day interactions in their practice by utilising the campaign poster in their care settings to initiate the conversations and encourage the public to ask questions.

The “Good Care Starts with a Conversation” campaign consists of a central poster, which is distributed to pharmacists and pharmacies across Scotland via the Scottish Pharmacist magazine and is available to download from the campaign page (this link will take you away from our website).

In addition, a leaflet is forthcoming, giving the public further information and space to reflect on the questions they wish to ask about their medicines.

The ALLIANCE welcomes this campaign. As an organisation, we recognise that people are experts in their own health and therefore interactions with health professionals such as pharmacists need to be a truly collaborative experience. Conversations are central to this collaboration.

This campaign is particularly welcome as it addresses the wider need for a culture change within pharmacies – by people and professionals. As part of our past ‘Prescription for Excellence’ programme, the ALLIANCE worked with people to explore how they could be best supported to access and use the full range of pharmacy services. People told us that it isn’t a just a matter of running information campaigns publicising the services available; action is also needed to change the nature of the communication and interaction they have with the pharmacist. A campaign such as this will hopefully encourage further initiatives to support caring conversations and collaborative medicine.

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