Individual PIF TICK launched

Health content creators can now apply for the only independently-assessed quality mark for print and digital health information.

A new quality mark for health content creators has launched on 20 March 2024.

The Individual PIF TICK helps creators to show they are meeting 10 key criteria for producing trusted health information. It builds on the success of the PIF TICK for organisations – the only independently assessed quality mark for print and online health
information.

PIF TICK manager Dan Wills said: “How people search for and use health information is changing. This extension of the PIF TICK scheme will help more people than ever easily recognise and access trusted, evidence-based information.”

The official launch of the Individual PIF TICK follows a successful pilot. Four health content creators publishing on various social media platforms took part – Doctor Azmain Chowdhury, Doctor Sophie Newton GP, Doctor Liz O’Riordan and Pharmacist Virginia Chachati.

The Individual PIF TICK allows health content creators to:
● Be part of the solution to health misinformation
● Gain a trusted information quality mark
● Get expert support from a community of health information
creators
● Feel confident they are producing accessible and evidence-based
health information
● Ease pressure on NHS services

The PIF TICK makes it quicker and easier for healthcare professionals to signposting trusted health information. This can help relieve pressure on frontline staff and empower patients to take part in shared-decision making.

Launched in 2020, the PIF TICK has more than 120 accredited Trusted Information Creators. This expansion of the scheme will help increase access to trusted information for everyone and build collaboration between accredited members.

Find out more about the PIF TICK on their website.

End of page.