News

New immersive app gives ‘day in the life’ experience of Crohn’s and Colitis

Section: The ALLIANCEType: News Item Date Published: 26th November 2019

The 'In My Shoes' app was created to help improve people’s understanding of what it is like to live with Crohn’s or Colitis.

‘In My Shoes’  was developed in collaboration between leading national charity Crohn’s & Colitis UK and Takeda UK, to improve understanding about what it is like to live with Crohn’s or Colitis. The App simulates a ‘day in the life’ of someone living with the conditions through a series of notifications and tasks.

Completing the app experience enables people to better understand Crohn’s and Colitis, improve empathy towards those living with these conditions and empower those living with these conditions to have conversations with people in their lives.

From depleting energy levels to managing pain, from rushing to the toilet to juggling work and a social life, the app helps the user to experience first-hand how Crohn’s and Colitis can affect every part of your body, and every aspect of your life.

“Empathy is one of the greatest tools we have to support people we care about, and this new ‘day in the life’ app taps into this in a meaningful and very practical way”, commented psychologist Jo Hemmings. “By focusing our attention on individual aspects of daily life, the new ‘In My Shoes’ Crohn’s and Colitis app creates a valuable dialogue that empowers people to make a real difference to each other’s lives.”

While there are more than 300,000 people across the UK living with Crohn’s or Colitis, most people have never even heard of these conditions. Because of the stigma and misunderstanding surrounding these diseases there are many more people still undiagnosed, living without support and suffering in silence. To address this, the In My Shoes app aims to break down stigma, reduce isolation, and encourage people to think of ways to support friends, family, and colleagues living with Crohn’s or Colitis.

“Understanding what people with Crohn’s and Colitis go through is so important to improve the lives of everybody living with these debilitating conditions,” said Sarah Sleet, CEO of Crohn’s and Colitis UK. “The In My Shoes app sparks conversations that soon lead to practical things we can all do to help. Even small gestures can go a long way, if you feel you are no longer alone when facing these conditions.”

Read more about the app on the Crohn’s & Colitis UK website (this link will take you away from our website).

ENDS

 About the In My Shoes app

The app is available to download for iOS or Android. Search for ‘In My Shoes’ on the App stores. ‘In My Shoes: 24 Hours with Crohn’s or Colitis’ has been developed through a partnership between Crohn’s & Colitis UK and Takeda UK, one of Crohn’s & Colitis UK’s corporate partners.

The ‘In My Shoes App’ was released to the Crohn’s & Colitis UK community earlier this year as a way to test the experience ahead of a national launch. The response was phenomenal with 5,000 people downloading the app in the first two weeks.

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