‘It’s been an incredible journey’ – Thank you on reaching 250,000 people through outreach
- Written by: Tommy Whitelaw — ALLIANCE — National Lead for Caring and Outreach
- Published: 6th April 2022

ALLIANCE's National Lead for Caring and Outreach reflects on his journey to engaging with 250,000 people.
The ALLIANCE’s Carer Voices project was born from a commitment to connect with people; connect with unpaid carers and promote their experiences and their stories to support change.
Carer Voices has always known that in order to support the voice of unpaid carers, we need to speak to as many people as possible. Sharing the values of person centred care and the importance of rights based approaches, which advance shared decision making and meaningful conversations, has therefore been our mission.
I am so honoured to reflect on many years of delivering talks, lectures, speeches and our value based reflective practice ‘You Can Make a Difference’. Over 6.5 years, I’ve connected with so many wonderful people from all backgrounds, and shared the values of kindness, civility, active listening, building meaningful connections and practicing a ‘What Matters to You’ approach (this link will take you away from our website).
What started as a programme of delivery focused on health and social care colleagues, has now expanded to include ALLIANCE member organisations working across the third sector, Scottish government departments, statutory bodies universities, colleges, and many more. Speaking to so many varied organisations and sharing the same values to each has taught me how universal they really are.
It has been an incredible journey, and a great honour to have now shared our key messages with over 250,000 unique individuals. We have also collected 30,000 pledges and built What Matters to You? trees and walls in many organisations to capture how people plan to take forward the values.
Reaching 250,000 people has not come without obstacles, and the pandemic brought our face-to-face delivery to a halt. But we adapted, and have since delivered a transformed programme of online sessions. This included a series of 70 sessions delivered to 1,700 colleagues at Social Security Scotland. Moving to digital delivery has allowed Carer Voices to have broad and expansive reach, having now engaged virtually with upwards of 25,400 people through over 460 digital sessions across Scotland, England and North America.
Going forward we will continue to evolve and adapt, including trailing new hybrid approaches to engagement, to ensure that the values of person centred approaches and the experiences of carers reach even larger audiences.
Thank you
Tommy
If you would like to book your own session, or to learn more about our work we do, please email carervoices@alliance-scotland.org.uk
You can read our reports and view our films and resources here.
End of page.
You may also like:
To mark ‘What matters to you?’ Day, The ALLIANCE's Barbara Flynn considers the impact of Tommy Whitelaw’s talks for nurses and midwives.
Continue readingThe ALLIANCE’s Humans of Scotland project works to challenge stigma.
Continue readingIn her latest TFN column, our Chief Officer Sara Redmond reflects on post election feelings and Scotland’s future.
Continue readingALLIANCE Chief Officer, Sara Redmond, reflects on our Annual Conference 2026 and how we're turning hope into action.
Continue readingALLIANCE member, Catherine, shares the importance of initiatives like 'What Matters To You?' Day in promoting person centred care.
Continue readingLearn about how the ALLIANCE has championed joined-up, person centred care.
Continue readingDementia Action Week highlighted some great resources and support for people living with dementia and their family, friends, and carers.
Continue readingSteven Mair gives us an insight into his role as a gamer at the Glasgow Children’s Hospital Charity.
Continue readingSince 2009, ALISS has helped people find local health and wellbeing support. Any group, big or small, can add their information.
Continue readingThe new Scottish Government must turn promises into action to improve hospice and palliative care
Continue readingTogether, we can create lasting change for everyone living with Crohn’s or Colitis.
Continue readingFind out more about these digital self management tools and how to get in touch to arrange an information session.
Continue readingOur Chief Officer Sara Redmond addresses recent commentary on the relationship between Government and the Third Sector.
Continue readingCornell explores how we can build an environmental human rights-based culture
Continue readingLouise Coupland, Digital Health and Social Care Programme Manager shares her opinions on the national roll out of MyCare.scot.
Continue readingChris Mackie, Director of Digital, looks back at how ALISS has developed, grown, and innovated over time.
Continue readingCrohn’s and Colitis care in Scotland is at a pivotal moment. Urgent action is needed to tackle delays and poor access to vital services
Continue readingThe ALLIANCE’s Lewis Shaw reflects on the importance of rehabilitation support.
Continue readingIsabella Goldie of Deafblind Scotland reflects on the value of partnership work.
Continue readingFind out more about the inaugural Power of Attorney Day taking place on 22 April 2026.
Continue readingDr Hannah Tweed reflects on 20 years of the Scottish Sensory Hub, the important work they do and why it matters.
Continue readingAs part of our 20 year anniversary, Kerry shares her reflections on how far the ALLIANCE has come, our achievements, and our impact.
Continue readingIn her latest TFN column, our Chief Officer Sara Redmond reflects on 20 years since Scotland moved to put children at the centre of policy.
Continue readingCancer care in Scotland is at a critical moment. Macmillan is calling for urgent action ahead of the parliamentary elections in May
Continue readingMhairi Campbell reflects on Premenstrual Dysphoric Disorder (PMDD) not being recognised as having a severe impact on life.
Continue reading