To support those affected by gambling through advice and treatment, and to minimise gambling-related harm through education, prevention and communication.
•To provide high quality, effective and non-judgemental advice and support for problem gamblers and affected others, serving the whole of Great Britain
•To provide high quality, effective, versatile and responsive treatment for problem gamblers and affected others in Great Britain
•To help and support operators and regulators in the development and implementation of effective responsible gambling policies, measures and practices, including certification, training and consultancy
•To lead in the development of best practice in research, education, communication and become an internationally recognised Centre of Clinical Excellence
•To provide advice, support, education and treatment to young people and other vulnerable groups