The Health and Social Care Academy Programme launches the new Five Ambitions for the Future of Health and Care.

The Health and Social Care Academy (Academy Programme) has published the new Five Ambitions for the Future of Health and Care. These Ambitions set out the conditions for realising meaningful, long term and sustainable change underpinned by human rights, equality and intersectionality.

The Ambitions aim to create a more equitable society which supports everyone to thrive, not just survive:

  • Be Human- We are all human and should be treated with dignity. Everyone can thrive if our rights are protected, defended, and promoted.
  • Lead Courageously- We can all be leaders in our own lives, communities and workplaces.
  • Share Power- We make changes in our own lives and communities when power is shared.
  • Reimagine Investment- We can transform society for everyone’s benefit with sustainable investment, patience, partnership and valuing one another.
  • Measure Outcomes- We should measure success in health and care with personal outcomes, not just short-term targets.

The Ambitions provide a staring point on our journey to achieving long term change and underpin the work of the Academy. Like the Provocations they replace, these Five Ambitions help to shine a light on successful approaches in Scotland, and beyond. They are intended to inspire, encourage action, and help identify the steps we need to take for a future where people and wellbeing are at the centre.

To find out more about the Five Ambitions and the work of the Academy please get in touch with us at

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