New Suicide Prevention Campaign and Website for Scotland

Scotland's new national suicide prevention public awareness campaign and website launch.

On Wednesday 16 April 2025, Scotland’s new national suicide prevention public awareness campaign will go live. On the same day, Suicide Prevention Scotland’s new website, SuicidePrevention.scot will also be launched. 

Campaign Background

The campaign is entirely co-produced by people with lived and living experience of suicide, professional and practice experience, and academic insight. It features the voices of four people with lived and living experience of suicide, each of whom share their own deeply personal experiences.  The main theme of the campaign is to normalise the idea of having a conversation about suicide and to give people the confidence to ask directly about suicide.

Rather than a fixed term campaign, next week is the start of a release of content that will continue over the long term.  However, some local and national support organisations and service providers may notice an increase in help seeking and presentations from the public as early as next week.

The campaign will be largely promoted through digital advertising, including YouTube, Meta ads (Facebook, Instagram and Meta’s ad network), and across various news / content websites with advertising networks.  There will also be a non-digital element involving roadside billboards (print and digital), adverts on buses, in train stations, on ferries, and with some local specific newspaper advertising in Orkney (where there are limited transport promotion opportunities and one of the participants lives). 

A launch session for the campaign will be held in the 16^th April between 12 – 13:00 which you are welcome to attend. This will be held online and accessible through this teams link.

SuicidePrevention.scot

Suicide Prevention Scotland’s new website will provide information and key links to a range of centralised resources to support people experiencing thoughts of suicide, those who areworried for someone else or for those who have been bereaved by suicide.

In the coming weeks, a further section for professionals will be launched as part of the next phase of the website’s development.

As well as the webpage, Suicide Prevention Scotland will launch new social media channels on Facebook, Instagram and LinkedIn, in addition to existing channels on X, YouTube, Medium, and Podbean. The website and social media channels are designed to increase visibility and action on suicide prevention and so may also lead to increases in help seeking/ presentations.

If you are having thoughts of suicide, please reach out for help, speak to someone you trust or call one of these helplines:

• Samaritans  — 116 123 or use the online chat at samaritans.org
• Breathing Space  — 0800 83 85 87
• NHS 24 mental health hub  — 111
• PAPYRUS HOPELINE247 – 0800 068 4141 or text 88247

If you are ever in immediate danger or have the means to cause yourself harm you should dial 999 and request an ambulance.

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