NDCS partners with Hasbro and Peppa Pig on major storyline about childhood deafness
- Area of Work: Scottish Sensory Hub
- Type: News Item
- Published: 27th February 2026
Two key Peppa Pig episodes to air on TV in March 2026
Hasbro have announced that George, Peppa Pig’s brother, is moderately deaf in one ear. George will wear a hearing aid and a series of TV and online episodes will follow his Deafness journey.
The National Deaf Children’s Society advised on the storyline and are providing ongoing advice, insight and resources. This storyline will help raise awareness of the signs of childhood deafness, as well as the importance of positive and authentic deaf representation.
This partnership is a significant opportunity to reach families of deaf children, raise awareness of childhood deafness among the wider public, and highlight the National Deaf Children’s Society as a source of support for all deaf children with any level of hearing loss.
Two key Peppa Pig episodes will air on TV in March.
Find more details including helpful resources here.
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