The Big Survey explores all areas of life for people over the age of 50 living in Scotland.

Age Scotland is excited to be working with researchers from Scotinform to produce our first comprehensive survey of what it is like to grow older in Scotland – The Big Survey (this link will take you away from our website). We felt now more than ever, it was important to capture exactly what matters most to older people.

The Big Survey launches after an exceptionally challenging year for older people who have been severely affected by Covid-19 and covers a range of topics from housing to hobbies, from social care to scams we want to know what matters to you – as you might have guessed that’s how the survey got its name.

The results will give us invaluable information that will not only help us to prioritise our campaign work, but also inform our media and policy responses. It also asks how people have been coping during the coronavirus pandemic, giving us a real sense of what is working and what further resources are needed as we continue to live with and recover from coronavirus as a society.

It was important to us to make the survey as inclusive as possible and that’s why we also have a paper version available which we can send on request that includes a freepost return option. In addition to helping Age Scotland with our future work, respondents also will have the chance to win a £50 cash prize for filling out the survey.

I’ve definitely found that launching a national survey that is available both in paper format and online has been no easy feat during a global pandemic, but it is our ambition to reach as many people aged 50 and over so please do take part if you can and share with friends, family, and colleagues.

You can find the digital version by clicking here (this link will take you away from our website) and you can order extra paper copies by calling 0333 323 2400 or emailing us at

It’s also envisaged that the Big Survey will be repeated every two years to enable us to track any trends or patterns, so please do take part and share your view with us.

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