Inclusive communication must be at the centre
- Written by: — Associate Director
- Published: 29th July 2022

We are moving in the right direction but there is still work to be done to ensure equitable inclusion for everyone in society.
The Conservative Leadership race has demonstrated the new norms of direct communication: to camera and through multi channels of social and traditional media. It is not always consistent, and little is overtly inclusive: do you see regular subtitles? Regular inclusion of British Sign Language or other community languages? The danger is the same messages get to limited numbers of people unless we work harder to change.
The Scottish Sensory Hub works to support positive standards for communication and language going forward. As part of the ALLIANCE this work has reach and influence across our membership and helps us to understand and address communication barriers. It will also support the growth of community languages but recognise that solutions will contribute to socio-economic growth.
I see that socio-economic growth in three main areas: firstly, the development of British Sign Language with other community languages; also, development of communication qualifications including mime, nonverbal skills, interpreting, translating, BSL, Makaton, Sign Supported English and agreed national symbols; and finally, boosting environmental or “technical” improvements like digital technology, hearing loop management, noise absorption and visual aids in public space.
It seems everyone agrees that improving the overall capability to communicate can only benefit society. Those improvements need funded like any other major change like mobility accessibility for example. It will also allow more confidence in the building of a rights-based society able to deliver the PANEL principles.
Successful impact from the Scottish Sensory Hub work would see growth in understanding and awareness of how critical accessible information and inclusive communication processes are to achieve integration. We would see increases in communication and sensory qualifications, more research jobs, better recognition for teaching positions, also growth in manufacturing and technical roles too. Seeing communication accessibility in the round would contribute to local business growth, national infrastructure, and the international demonstration of a modern, inclusive economy.
Wondering how easily that can be achieved, I personally see the need to reconstruct some overarching policy and approaches to connect the current policy gaps. For example, building on a human rights and equality policy would mop up the gaps that currently exist in separate, equality, communication, human resources, health and safety, performance management and vulnerability policies.
Thinking about how the world of democracy, engagement and involvement must strive for integration to create stronger communities (rather than reinforce segregation) such policies might need to specify commitment to wider visual and spoken language development across a number of community languages but very much including non verbal issues including symbols.
I am looking forward to following the developments, maybe leading some too.
End of document
End of page.
You may also like:
To mark ‘What matters to you?’ Day, The ALLIANCE's Barbara Flynn considers the impact of Tommy Whitelaw’s talks for nurses and midwives.
Continue readingThe ALLIANCE’s Humans of Scotland project works to challenge stigma.
Continue readingIn her latest TFN column, our Chief Officer Sara Redmond reflects on post election feelings and Scotland’s future.
Continue readingALLIANCE Chief Officer, Sara Redmond, reflects on our Annual Conference 2026 and how we're turning hope into action.
Continue readingALLIANCE member, Catherine, shares the importance of initiatives like 'What Matters To You?' Day in promoting person centred care.
Continue readingLearn about how the ALLIANCE has championed joined-up, person centred care.
Continue readingDementia Action Week highlighted some great resources and support for people living with dementia and their family, friends, and carers.
Continue readingSteven Mair gives us an insight into his role as a gamer at the Glasgow Children’s Hospital Charity.
Continue readingSince 2009, ALISS has helped people find local health and wellbeing support. Any group, big or small, can add their information.
Continue readingThe new Scottish Government must turn promises into action to improve hospice and palliative care
Continue readingTogether, we can create lasting change for everyone living with Crohn’s or Colitis.
Continue readingFind out more about these digital self management tools and how to get in touch to arrange an information session.
Continue readingOur Chief Officer Sara Redmond addresses recent commentary on the relationship between Government and the Third Sector.
Continue readingCornell explores how we can build an environmental human rights-based culture
Continue readingLouise Coupland, Digital Health and Social Care Programme Manager shares her opinions on the national roll out of MyCare.scot.
Continue readingChris Mackie, Director of Digital, looks back at how ALISS has developed, grown, and innovated over time.
Continue readingCrohn’s and Colitis care in Scotland is at a pivotal moment. Urgent action is needed to tackle delays and poor access to vital services
Continue readingThe ALLIANCE’s Lewis Shaw reflects on the importance of rehabilitation support.
Continue readingIsabella Goldie of Deafblind Scotland reflects on the value of partnership work.
Continue readingFind out more about the inaugural Power of Attorney Day taking place on 22 April 2026.
Continue readingDr Hannah Tweed reflects on 20 years of the Scottish Sensory Hub, the important work they do and why it matters.
Continue readingAs part of our 20 year anniversary, Kerry shares her reflections on how far the ALLIANCE has come, our achievements, and our impact.
Continue readingIn her latest TFN column, our Chief Officer Sara Redmond reflects on 20 years since Scotland moved to put children at the centre of policy.
Continue readingCancer care in Scotland is at a critical moment. Macmillan is calling for urgent action ahead of the parliamentary elections in May
Continue readingMhairi Campbell reflects on Premenstrual Dysphoric Disorder (PMDD) not being recognised as having a severe impact on life.
Continue reading