Reducing stigma, emphasising humanity
- Written by: Lewis Macleod — Includem — Policy Officer
- Published: 30th June 2021

Lewis Macleod from includem shares his thoughts on the ALLIANCE Annual Conference session Reducing stigma, emphasising humanity.
*Please be aware this piece will touch on emotive topics such as addiction, suicidal ideation and mental health problems.
Tackling stigma is a central focus of public discussion around mental health. Large-scale awareness campaigns are encouraging people to talk more openly with family, friends, and health professionals alike. Open, empathetic discussion is undoubtedly vital in de-stigmatising mental health issues – but when people talk openly, do they then get the support and care they need? What are the barriers to access? And what are the solutions?
The Friday morning panel discussion at Equally Valued: Equally Connected, the ALLIANCE Annual Conference, considered these challenges with depth and nuance, featuring powerful contributions from Tommy Kelly and Martin Paterson, who shared their experiences of recovery from an eating disorder and gambling addiction respectively. See Me’s Wendy Halliday considered how far along the road Scotland really is on its journey to eliminating mental health stigma, and Shirley Windsor from Public Health Scotland reflected on the role of stigma in relation to suicide.
Wendy observed that while there has been a significant and positive shift in how mental health is framed in the media, this does not translate to an equivalent ‘sea change’ in how mental health is treated and supported. Some who do speak out say they don’t feel heard, that confidentiality isn’t respected, and that they can’t access the personalised services they need to heal.
Indeed, this reflects the experiences of young people and families we support at includem. Young people have told us they face various barriers to accessing care and support – from long waiting times for Child and Adolescent Mental Health Services (CAMHS) to an overly ‘clinical’ approach which does not meet their individual needs.
Shirley notes that those who have attempted suicide don’t always get the compassionate care they need from their GP or at A&E, asserting we must consider what professionals need so that they see patients as a ‘whole person’ – beyond just the issue that they are presenting with. For both Tommy and Martin, reaching out to their GP did not lead to appropriate care in the first instance, with Martin highlighting the need for more pathways to access gambling addiction support.
Considering the significant stigma still attached to men with eating disorders, Tommy reflects on how the secrecy, shame, and guilt that stigma both creates and exacerbates, serves to further fuel the illness itself. Through the lens of gambling addiction, Martin highlights the role of multi-million-pound corporations in perpetuating stigma, with industry giants eschewing responsibility by pushing a narrative of individual blame. Feelings of shame and guilt are also very common for those bereaved by suicide – with many left questioning whether they could have done something to prevent it, or if they had perhaps even contributed.
As the panelists made clear, there is no one single solution to ending stigma – particularly the ‘vicious cycle’ of self-stigma that prevents people accessing support in the first place. But ensuring that services are underpinned by a right-based, compassionate approach and are available and responsive when people do open up is vital.
But in order for services to be available and responsive, we must close the gap between policy ambition and practice reality. To achieve this, there must be increased investment in the workforce, including in education, training, and capacity building.
There was much to reflect upon after this thought-provoking panel discussion on stigma, but at the heart was this core message: awareness must lead to action, and talking openly must lead to treatment for anyone that needs it, when they need it.
For more information on includem, visit their website (this link will take you away from our website).
End of page.
You may also like:
Dementia Action Week highlighted some great resources and support for people living with dementia and their family, friends, and carers.
Continue readingSteven Mair gives us an insight into his role as a gamer at the Glasgow Children’s Hospital Charity.
Continue readingSince 2009, ALISS has helped people find local health and wellbeing support. Any group, big or small, can add their information.
Continue readingThe new Scottish Government must turn promises into action to improve hospice and palliative care
Continue readingTogether, we can create lasting change for everyone living with Crohn’s or Colitis.
Continue readingFind out more about these digital self management tools and how to get in touch to arrange an information session.
Continue readingOur Chief Officer Sara Redmond addresses recent commentary on the relationship between Government and the Third Sector.
Continue readingCornell explores how we can build an environmental human rights-based culture
Continue readingLouise Coupland, Digital Health and Social Care Programme Manager shares her opinions on the national roll out of MyCare.scot.
Continue readingChris Mackie, Director of Digital, looks back at how ALISS has developed, grown, and innovated over time.
Continue readingCrohn’s and Colitis care in Scotland is at a pivotal moment. Urgent action is needed to tackle delays and poor access to vital services
Continue readingThe ALLIANCE’s Lewis Shaw reflects on the importance of rehabilitation support.
Continue readingIsabella Goldie of Deafblind Scotland reflects on the value of partnership work.
Continue readingFind out more about the inaugural Power of Attorney Day taking place on 22 April 2026.
Continue readingDr Hannah Tweed reflects on 20 years of the Scottish Sensory Hub, the important work they do and why it matters.
Continue readingAs part of our 20 year anniversary, Kerry shares her reflections on how far the ALLIANCE has come, our achievements, and our impact.
Continue readingIn her latest TFN column, our Chief Officer Sara Redmond reflects on 20 years since Scotland moved to put children at the centre of policy.
Continue readingCancer care in Scotland is at a critical moment. Macmillan is calling for urgent action ahead of the parliamentary elections in May
Continue readingMhairi Campbell reflects on Premenstrual Dysphoric Disorder (PMDD) not being recognised as having a severe impact on life.
Continue readingLucy Mulvagh shares how she used the Centre for Public Policy Practice Fellowship to examine prevention and its barriers to implementation
Continue readingLaura from Perth and Kinross HSCP shares how we can celebrate World Social Work Day through the lens of 'What Matters To You?'.
Continue readingReflections on the Children (Withdrawal from Religious Education) Bill
Continue readingLouise Hall from Pain Association Scotland reflects on the event she delivered as part of Self Management Week 2025.
Continue readingAct Now for Autistic Rights calls for a transformative Bill for autistic and neurodiverse communities
Continue readingIn the next decade, the role of digital in health and social care must embed our digital human rights principles to reduce inequalities.
Continue reading