Seeking connection: Living with long term health conditions in rural Argyll
- Written by: Rebecca McCurry — University of the West of Scotland — Graduate
- Published: 27th August 2024

Rebecca's research into social connectedness highlights the importance of strong community networks and services in rural areas in Scotland.
Human beings are inherently social creatures, relying on connections with others to maintain both mental and physical well-being. In recent years, the UK has been experiencing a growing loneliness epidemic, exacerbated by factors such as increased urbanization, the rise of digital communication over face-to-face interactions, and a rise in hyper-individualism. Exploring the issue of loneliness is crucial for the development of effective interventions to mitigate the harmful effects on mental and physical health, particularly among vulnerable populations that have been overlooked (Hawkley et al., 2007).
In rural areas like Argyll, people living with long-term health conditions (LTHC) face unique challenges that can lead to increased loneliness and social isolation. This article will explore these challenges, drawing on research that used interviews and participatory photography to understand the experiences of these individuals.
Social connectedness is the feeling of belonging and having relationships within a community. It’s crucial for well-being, especially as the UK faces a loneliness epidemic, with nearly half of the population experiencing loneliness. Loneliness can be deeply distressing, often described as a “terrorizing pain” that leaves individuals feeling vulnerable and isolated (Rokach 1990 p. 41). This problem is particularly severe among people with disabilities, where loneliness affects about 62% (Eamerson et al, 2021).
In rural areas, like Argyll, the issue of loneliness can be even more noticeable. These regions often lack the infrastructure and services found in urban areas, making it harder for people to stay connected. Poor transportation, limited internet access, and fewer social activities can leave residents feeling isolated. For those with LTHC, these challenges are compounded by other issues like unemployment and inadequate housing, making them more vulnerable to loneliness and its negative effects on health.
The research found that having a strong sense of community can significantly reduce feelings of loneliness. People who feel connected to their neighbours and community tend to have better mental health and are less reliant on external services. They often receive practical help and emotional support from those around them. However, those who lack these connections often depend heavily on third sector services, such as local charities. Unfortunately, these services are at risk of closing due to funding cuts and increased demand. This potential loss is a major concern for those who rely on them, as it could lead to a significant decline in their well-being.
With the rise in hyper-individualism which is highlighted in my research, the ability to rely on community is at threat. This cultural shift focuses on personal success and independence, often at the expense of community and social responsibilities. In rural areas, where community support is vital, this mindset can be particularly damaging. It undermines the communal networks that many people with LTHC depend on, increasing their risk of feeling isolated. Participants in the study who experienced this culture felt more disconnected and struggled more with loneliness.
The effects of hyper-individualism could exacerbate the inability to rely on community support, which will result in an increase in demand for third sector services. However, due to a high demand and unstable funding, third sector services cannot be considered a reliable safety net.
For the participants of my study, without the ability to rely on community or services, all the participants revealed that their mental health would decline and they would be at risk of loneliness. With one participant saying that life without the Snowdrop Argyll service ‘would be like a desert without it. I’d be a lot more depressed. It would be lonely, and life would be nothing’.
The consequences of loneliness and social isolation are serious. They are linked to a range of health issues, including cognitive decline, dementia, and even premature death. For individuals with LTHC, the impact can be even more severe, worsening their existing health problems and leading to further decline.
Carrying out this research opened my eyes to the importance of maintaining strong community networks and third sector services in rural areas. For people with long-term health conditions, these support systems are crucial for preventing loneliness and maintaining their health. As society becomes increasingly focused on individual success, it’s important to remember the value of community and mutual support. Without these efforts, many could face a future of increased loneliness, worsening health, and a lower quality of life.
By strengthening these connections and supporting essential services, we can help to ensure that vulnerable individuals are not left isolated and at risk.
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