New PIF TICK quality mark website helps people find trusted health information
- Area of Work: The ALLIANCE
- Type: News Item
- Published: 5th July 2021

A new website to help people find trusted health information has launched today (5 July 2021)
The PIF TICK public website(this link will take you away from our website)launch coincides with the start of Health Information Week 2021.
It allows members of the public to see which organisations have the PIF TICK – the UK quality mark for health information – and offers advice on how to find trusted health information.
PIF TICK, which launched in May 2020 to replace the discontinued Information Standard, is run by the non-profit Patient Information Forum (PIF).
The scheme has 41 accredited members with a further 30 undergoing the assessment process.
PIF chair Sue Farrington said: “Our consumer research shows people want to see a quality mark on health information. That is why we started the PIF TICK and that is why we are launching the public website today to make it easier for people to find information they can trust. Accurate, accessible, evidence-based information is key to increasing patient empowerment and improving health outcomes.”
To gain the PIF TICK members must show they meet 10 key steps, including users are involved in the production of health information, it is evidence-based, and it is easy to use and understand.
The new site is designed to make it easier for members of the public to find out which organisations have the PIF TICK. It also offers advice on how to find trusted health information, tips on spotting fake information and guides on understanding evidence.
To find out more about PIF TICK visit piftick.org.uk(this link will take you away from our website).
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