Owning the Future
- Written by: Janis McDonald — — Chief Officer
- Published: 4th July 2018

Janis shares her thoughts on the future of deaf awareness in Scotland.
With deaf awareness week last month now a distant memory, deafscotland has emerged with a new image and a refreshed strategy to seek access and equality for those affected by deafness. That week always reminds me that there are 12,500 British Sign Language users in Scotland (according to the last census in 2011). A small group within the overall one million affected by hearing loss in Scotland but a significant minority.
deafscotland (this link will take you away from our website) is modernising, rebranding to look more appealing to a more diverse section of the population and reposition itself across all forms of deafness within our four key pillars: Deaf/Deaf Sign Language users; Deafened; Deafblind and Hard of Hearing.
We hope our new image is warm, caring and friendly, respects diversity and the logo indicates connectivity and inclusiveness. It’s a big change and will take some months to complete. Please bear with us.
People affected by deafness experience different barriers that have different solutions. Barriers can be access to language (Sign or English) and/or barriers to effective communication. Boosting language skills helps, as does a number of other things: hearing loops, microphones, lip-reading skills, electronic notetaking (speech to text) to name a few.
We at deafscotland are involved in a particular piece of partnership work, developed through support from the self-management fund, which should help set a foundation for the provision of good quality information in British Sign Language (BSL). The approach is intended to be fully inclusive by generating film clips in BSL with voice over and subtitles that allows BSL users to watch, learn and then discuss matters with friends or family.
The concept of “accessible information” is not new, however, there is an appalling lack of information in BSL and we know BSL users have lower life expectancy, generally struggle with more conditions than average and have much higher than average risks of mental health problems too.
Our Partnership, supported by The ALLIANCE, See Me, Deaf Links and Deaf Action is designed to put sign language users at the centre of the development, control the priorities and participate in the making of the finished product; a series of informative film clips (this link will take you away from our website) easily available through YouTube and other means.
It is our intention that over time we will narrow the significant inequality gap, support the integration of all deaf people in Scotland and shine a light on the “hidden disability”.
Janis is Chief Officer of deafscotland, has a background in psychiatric nursing, equalities work and community development, most recently with TSI activity prior to taking this post. She has two grown children, loves Mallorca and all types of live music.
End of page.
You may also like:
Isabella Goldie of Deafblind Scotland reflects on the value of partnership work.
Continue readingFind out more about the inaugural Power of Attorney Day taking place on 22 April 2026.
Continue readingDr Hannah Tweed reflects on 20 years of the Scottish Sensory Hub, the important work they do and why it matters.
Continue readingAs part of our 20 year anniversary, Kerry shares her reflections on how far the ALLIANCE has come, our achievements, and our impact.
Continue readingIn her latest TFN column, our Chief Officer Sara Redmond reflects on 20 years since Scotland moved to put children at the centre of policy.
Continue readingCancer care in Scotland is at a critical moment. Macmillan is calling for urgent action ahead of the parliamentary elections in May
Continue readingMhairi Campbell reflects on Premenstrual Dysphoric Disorder (PMDD) not being recognised as having a severe impact on life.
Continue readingLucy Mulvagh shares how she used the Centre for Public Policy Practice Fellowship to examine prevention and its barriers to implementation
Continue readingLaura from Perth and Kinross HSCP shares how we can celebrate World Social Work Day through the lens of 'What Matters To You?'.
Continue readingReflections on the Children (Withdrawal from Religious Education) Bill
Continue readingLouise Hall from Pain Association Scotland reflects on the event she delivered as part of Self Management Week 2025.
Continue readingAct Now for Autistic Rights calls for a transformative Bill for autistic and neurodiverse communities
Continue readingIn the next decade, the role of digital in health and social care must embed our digital human rights principles to reduce inequalities.
Continue readingRead some reflections from ALLIANCE colleagues, who had the opportunity to sponsor and attend Scotland's Annual Human Rights Conference.
Continue reading“Our Collective Voice” is a hopeful vision for the next five years, and I encourage ALLIANCE members to bring it into their own campaigns.
Continue readingBy standing together, we can help ensure that everyone in Scotland has access to the compassionate, high quality palliative care.
Continue readingALLIANCE Scottish Sensory Hub Manager Dr Hannah Tweed reflects on the launch of the BSL network for public bodies.
Continue readingSimone Janse van Rensburg reflects on the impact of their Women Living Well event which featured as part of Self Management Week 2025.
Continue readingThe ALLIANCE’s Women’s Health Lived Experience Group reflect on their input to Phase 2 of the Scottish Government’s Women’s Health Plan.
Continue readingWellbeing Scotland’s Chief Clinical Officer Ashleigh Ronald highlights why we must shift stigmatising narratives around child abuse.
Continue readingAs we mark twenty years of the ALLIANCE, Person Centred Voices continues to show the power of listening, kindness and connection.
Continue readingThe ALLIANCE’s Women’s Health Lived Experience Group reflect on their input to Phase 2 of the Scottish Government’s Women’s Health Plan.
Continue readingThe ALLIANCE’s Women’s Health Lived Experience Group reflect on their input to Phase 2 of the Scottish Government’s Women’s Health Plan.
Continue readingThe ALLIANCE’s Women’s Health Lived Experience Group reflect on their input to Phase 2 of the Scottish Government’s Women’s Health Plan.
Continue readingThe ALLIANCE’s Women’s Health Lived Experience Group reflect on their input to Phase 2 of the Scottish Government’s Women’s Health Plan.
Continue reading