Health and Social Care Alliance Scotland
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The Curve: Open, visible and useful; building your professional voice online

  • Type: Training
  • Date: 03/09/2026 at 10:00am - 11:30am
  • Location: Online

How do you build a professional online presence without feeling like you’re “selling yourself”?

This practical 90-minute workshop is designed for early careers professionals who want to use online communications more confidently, thoughtfully and effectively. That might include students, recent graduates, apprentices, interns, trainees, new third sector staff, emerging leaders, career changers, or people taking their first steps into a new sector.

We’ll explore how to communicate your work, values and learning in ways that feel useful rather than performative. The session will cover open working, using LinkedIn well, building a professional network, sharing ideas in public, and making your experience visible without pretending to have everything figured out.

Participants will leave with practical ideas for:

  • improving their LinkedIn profile & presence
  • sharing learning, projects, thoughts, opinions and achievements online
  • building confidence in professional communication
  • connecting with people and opportunities in their field
  • using online spaces in a way that feels authentic and purposeful

This will be an interactive session with space for questions, examples and discussion.

Led by Ross McCulloch

Ross McCulloch is the founder of Third Sector Lab, a digital, data and design agency that helps charities and social enterprises use technology for social impact.

Ross has worked with hundreds of third sector organisations across Scotland and the UK, supporting them with digital strategy, online communications, websites, campaigns, training and leadership development. He also runs Digital Trustees, which connects charities with people who have digital, data and design expertise to strengthen their boards.

Ross is particularly interested in open working, practical digital skills, and helping people communicate their work in ways that are clear, useful and human. His sessions are designed to be practical, honest and relevant to the real-world challenges people face when building confidence online.

The session is part of The Curve, a digital training skills initiative for the third sector hosted by Third Sector Lab. The ALLIANCE are sponsors of The Curve.

To register for this session, please visit the event page.

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