The Curve: The person comes first; developing a practical approach to ethical storytelling
- Type: Training
- Date: 02/09/2026 at 1:30pm - 3:00pm
- Location: Online
Join Third Sector Lab's training initiative, The Curve, for an online session on ethical storytelling.
In the second of Jo Hamilton’s case study sessions, you’ll learn how to develop a Stories Hub – a structured system for identifying, collecting, storing and using stories safely and effectively – so your charity has powerful, authentic content ready when opportunities arise.
Drawing on real-world examples and practical tools, the session covers every stage of the storytelling journey, from making the first approach to a potential storyteller through to gaining informed consent, creating compelling content and managing stories responsibly over time.
By the end of the session, you will be able to:
- understand how to apply ethical storytelling principles in practice
- develop a process for building a Stories Hub
- confidently engage with storytellers throughout the storytelling process
About the trainer
Jo Hamilton is Head of Policy and Communications at Scottish Drugs Forum, where she leads communications, campaigns, public affairs and policy activity to support efforts to reduce drug-related harm.
She has more than 12 years’ experience leading communications, campaigns and engagement activity across the third sector, with a particular focus on poverty, substance use and children’s rights.
Jo is passionate about the power of authentic storytelling and evidence-led communications to influence public debate, challenge stigma and drive social change. Her work focuses on ensuring that the voices and experiences of people directly affected by issues are at the heart of communications, campaigns and decision-making.
The session is part of The Curve, a digital training skills initiative for the third sector hosted by Third Sector Lab. The ALLIANCE are sponsors of The Curve.
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