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The Curve: Beyond the case study; finding and sharing stories that show your real impact

  • Type: Training
  • Date: 19/08/2026 at 1:30pm - 3:00pm
  • Location: Online

Join Third Sector Lab's training initiative, The Curve for a session on sharing stories to illustrate impact.


Storytelling is one of the most powerful ways charities can demonstrate their impact, build public understanding and inspire action.

The Curve are delighted to be hosting two workshops on case studies for charities, led by Jo Hamilton, Head of Policy and Communications at Scottish Drug Forum. Jo has a wealth of experience across campaigns, communications and rights-based policy and advocacy work.  

In this first session, you will explore how to identify stories that bring your charity’s work to life. You’ll learn why the voices of people with living and lived experience arecentral to effective communications, what makes a story resonate with audiences, and how everyone in an organisation – not just the communications team – can play a role in spotting storytelling opportunities.

Through real-life examples, discussion and interactive exercises, you’ll gain the confidence to recognise strong stories and understand how they can be used in your work.

By the end of the session, you will:

  • understand why living and lived experience is central to effective charity communications
  • recognise what makes a strong story
  • feel confident identifying stories and potential storyteller

The session is part of The Curve, a digital training skills initiative for the third sector hosted by Third Sector Lab. The ALLIANCE are sponsors of The Curve.

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