The Curve: Inspire action and engagement through purposeful email marketing

Third Sector Lab are offering a digital skills training session led by James Gill, CEO of EcoSend.

Email marketing is one of the most powerful ways charities and non-profits can demonstrate impact, strengthen their community and mobilise supporters. Yet getting started, staying consistent, or even knowing what to send (and when) can be a challenge. This practical 90-minute workshop explores how to create purposeful, values-led email communications that connect with people.

The content will help charity leaders and communications professionals understand how to:

• Create a simple email marketing strategy based on your values
• Choose the most effective communication type to nurture your audience
• Use automations and segmentation within email marketing systems to work smarter

There will be plenty of opportunity for questions. Participants will leave the workshop with more confidence and clarity on email marketing, along with a specific action or practical tool they can use straight away.

Led by James Gill, CEO of EcoSend

With over 20 years of experience in digital marketing, as both a marketer and a tool-maker, James is on a mission to make email a force for good. EcoSend is a B Corp certified email marketing platform, tailor-made for charities and purpose-driven organisations. EcoSend enables you to grow your audience, raise awareness, and drive donations effectively, ethically, and sustainably.

This session is part of The Curve this link will take you away from The Alliance website, which offers free digital training skills for the third sector and is hosted by Third Sector Lab this link will take you away from The Alliance website. The ALLIANCE are sponsors of The Curve.

For more information and to register for this session, visit the event page on the Third Sector Lab website this link will take you away from The Alliance website.

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